Product Designer crafting data-heavy dashboards, tangled workflows, and logic-dense systems most people avoid. I find the human story buried in the noise and design the shortest path to it.
My selected works
Enterprise platforms, logistics tools and customer launches each one a messy problem turned into a product people actually use.
TechAdvisor
A global application for dealers transforming technical complexity into clear, customer-ready recommendations.
Enterprise
Automobile & heavy machinery
0->1
85/100
SUS Usability score
6/7
Task ease (SEQ)
Dealers were quoting million dollar machines from memory. We fixed that.
Fun fact
AI Network Optimizer
Designed an AI-powered logistics planning tool to unlock cost efficiency across India’s supply chain for Unilever.
Enterprise
Logistics
AI
FMCG
0->1
40-45%
Planning time reduced
60%
Rework reduced
Planners juggled 11 spreadsheets. The AI now does the juggling.
Fun fact
Stædium
Powering Europe’s Next Big Fitness Product Launch
Ecommerce
Fitness
$500K
Pre-orders at launch
+70%
Conversion rate
Brief: Destroy boring. We took it literally.
Fun fact
Hey! That’s me.
I didn't start my career as a designer I started as an engineer, working in complex systems and processes. Outside of work, photography became a creative outlet, and while editing photos, I discovered tools like Photoshop and Illustrator. What began as a hobby soon sparked my curiosity for design.
That curiosity led me to teach myself UX and product design in 2018.
Since then, I've spent the last eight years designing products across eCommerce, Enterprise, logistics, heavy machinery, retail, finance, and data analytics. I've partnered with global teams, facilitated discovery workshops, translated research into product strategy, and designed experiences that help thousands of users complete complex tasks with greater confidence and less effort.
Today at Deloitte, I work with cross-functional teams across product, engineering, and business to solve problems that rarely have obvious answers.
What keeps me excited isn't designing beautiful screens it's uncovering the human story behind complicated systems and turning it into experiences that feel intuitive, trustworthy, and meaningful.
My capabilities
The full stack of what I bring from research and strategy to delivery and design QA.
User Experience
Product Design
User Research
Information Architecture
Interaction Design
Stakeholder Management
Delivery Management
Discovery planning and research workshops
Mentoring
My philosophy
Six beliefs that shape every project I take on, from the first workshop to the final QA.
Same craft - now amplified by AI
A quick overview of how I adopted AI into my workflow and how it improved both delivery speed and quality
These numbers reflect the experience and consistency, and measurable impact behind the work I’ve delivered over the years.
Happy
Clients
Consistently rated across projects and stakeholder reviews
Years of work experience
Designing meaningful experiences since 2018.
Successful projects done
Shipped across enterprise, B2B, B2C and customer facing platforms.
Projects led successfully
Owned and led end to end from discovery to delivery and design QA.
Minutes mentored
Top 1% mentor on ADP List. Mentored 85+ designers across 4 countries.
