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GSGunaSekaran

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Enterprise, B2B, B2C, SaaS, 0-1, eCommerce, Design Systems

Expertise

Systems • Data • AI • UX

Complex systems. Messy legacy. Challenging problems. That’s my sweet spot.

Crafting & Questioning

8+ Years

Experience

I use AI to accelerate the process, not shortcut the thinking.

Hello! I'm

Guna Sekaran

Open for work

Designing products, systems, and experiences that make complexity disappear.

Brands that I closely worked with

AI-powered Product Designer, designing across diverse industries and domains. I untangle data-heavy products, tangled workflows, and logic-dense systems most people avoid.

Welcome

Currently @ DeloitteBased in Chennai, India·Open to work

Scroll to see my works

My selected works

Enterprise platforms, logistics tools and customer launches each one a messy problem turned into a product people actually use.

Streamlining Data load and Reporting Operations for Unilever's Finance, Marketing and Supply Chain domains.

PMRS

Enterprise

FMCG

2X

Faster Reporting

8000 hrs

Annual human effort saved

Design That Serves Business and Users

Multiple entires
for one task and we created a hallway

Fun fact

PMRS

Streamlining Data load and Reporting Operations for Unilever's Data & Analytics team.

Enterprise

FMCG

Design That Serves Business and Users

Users had to enter multiple different doors for one daily task. We built one hallway.

Fun fact

Weeks of back and forth, now done before the coffee gets cold

Fun fact

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

TechAdvisor

Automobile & heavy machinery

0->1

Enterprise

B2B

85/100

SUS Usability Score

Weeks →
Minutes

to reach a recommendation

Dealers were quoting million dollar machines from memory. We fixed that.

Fun fact

Stædium

Designing a pre-launch ecommerce experience that convinced 500+ people to buy a €1,750 home gym before it existed.

Ecommerce

Fitness

0->1

Pre launch

+70%

Conversion rate

+€500K

Pre-orders at launch

Brief: Destroy boring. We took it literally.

Fun fact

AI Network Optimizer

Designed an AI-powered logistics planning tool to unlock cost efficiency across India’s supply chain for Unilever.

Enterprise

Logistics

FMCG

0->1

40-45%

Planning time reduced

60%

Rework reduced

Planners juggled 11 spreadsheets. The AI now does the juggling.

Fun fact

TechAdvisor

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

B2B

Automobile & heavy machinery

0->1

Design That Serves Business and Users

TechAdvisor

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

B2B

Automobile & heavy machinery

0->1

Design That Serves Business and Users

AI Network Optimizer

Designed an AI-powered logistics planning tool to unlock cost efficiency across India’s supply chain for Unilever.

Enterprise

Logistics

FMCG

0->1

Design That Serves Business and Users

AI Network Optimizer

Designed an AI-powered logistics planning tool to unlock cost efficiency across India’s supply chain for Unilever.

Enterprise

Logistics

FMCG

0->1

Design That Serves Business and Users

Stædium

Powering Europe’s Next Big Fitness Product Launch

Ecommerce

Fitness

Design That Serves Business and Users

Stædium

Powering Europe’s Next Big Fitness Product Launch

Ecommerce

Fitness

Design That Serves Business and Users

The case study is optmized for web view. Kindly access it on a larger screen.

What shapes my design

A few principles that influence how I think, collaborate, make decisions, and design.

Empathy-Led, Impact-Driven

I design with empathy at the core and impact as the outcome. Every solution begins with listening, observing, and deeply understanding real human needs.

Design That Serves Business and Users

Good design finds the sweet spot where user needs and business goals intersect. I always advocate for solutions that create mutual value

Crafted Through Collaboration

I believe design is a shared language. I work closely with product, engineering, and business teams to translate constraints into creative, feasible solutions.

Design at the Strategy Table

I believe design should shape vision and strategy, influencing direction early, not just polishing later.

Systems Thinking

I approach design as an interconnected system of behaviors, components, and decisions not a collection of isolated interfaces.

Clarity Over Complexity

I simplify complexity into clarity especially in systems where confusion costs time. My approach is to reduce friction, declutter workflows, and guide users with intent.

Same craft - Now amplified by AI

A quick overview of how I adopted AI into my workflow and how it improved both delivery speed and quality

GSGuna SekaranAuthor

AI works every phase with me, it absorbs the repetitive execution so the work is ready to judge earlier. What that returns goes straight back into the board, not back on the clock.

01 · DISCOVER

02 · DEFINE

03 · DESIGN

04 · DELIVER

05 · TEST

AIAI

Produces. Repeatable, identical every time.

Research preparation, interview-guide creation, transcript cleanup, documentation, and organizing observations.

Clusters research, surfaces patterns, and explores themes and problem framings.

Generate concepts, flows and IA directions, create UX writing variations, stress-test UX logic, explore edge cases, and accelerate visual exploration.

AI and MCP workflows help move context more directly from design into development.

Transcribe sessions, cluster usability issues, group findings by severity, and summarize patterns across participants.

GSGuna

Decides. Hand-placed, and signed off.

Choose who to speak to, adapt the conversation in real time, identify what is worth investigating, and judge the quality of the evidence.

What matters, what is worth pursuing, and what we should focus on.

Own the experience, interaction behaviour, hierarchy, accessibility, visual language, and the details that make the interface feel considered.

Protect design intent, clarify what is negotiable, and make sure what gets handed off is actually buildable.

Interpret behaviour, identify root causes, weigh competing evidence, and decide what needs to change before release.

and the time it returns gets spent here

More directions

AI gives me back time from execution. I put that time into the parts of design that require judgment.

More refinement

Explore meaningful alternatives before committing to the first reasonable answer.

More validation

Test earlier, learn from failure, and leave room for evidence to change the design.

Better design decisions

Not faster output for its own sake better outcomes because the work has more room to be challenged, refined, and validated.

What people say who I built with

These numbers reflect the experience and consistency, and measurable impact behind the work I’ve delivered over the years.

Guna is a reliable designer who has our utmost trust. As our go-to designer, he independently handled numerous projects. His ability to thinkthrough the user problems and design a solution that also aligns to business is amazing.

Guna has been exceptional in contributing to multiple projects. Your support in quickly integrating potential end states into the projects has been invaluable. The designs you've created, especially for Deloitte-Coalesce, MBRDI, and AXA, are of the highest quality. Your diligent work has significantly enhanced our team's output and success. Thank you for your wonderful efforts, Guna!

Abhinav

Associate Director | Deloitte

Hello! I'm

Guna Sekaran

Designing products, systems, and experiences that make complexity disappear.

Designing products, systems, and experiences that make complexity disappear.

My selected works

Streamlining Data load and Reporting Operations for Unilever's Finance, Marketing and Supply Chain domains.

PMRS

2X

8000 hrs

Design That Serves Business and Users

Multiple entiresfor one task and we created a hallway

PMRS

Streamlining Data load and Reporting Operations for Unilever's Data & Analytics team.

Design That Serves Business and Users

Users had to enter multiple different doors for one daily task. We built one hallway.

Weeks of back and forth, now done before the coffee gets cold

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

TechAdvisor

85/100

Weeks → Minutes

Dealers were quoting million dollar machines from memory. We fixed that.

Stædium

+70%

+€500K

Brief: Destroy boring. We took it literally.

AI Network Optimizer

40-45%

60%

Planners juggled 11 spreadsheets. The AI now does the juggling.

TechAdvisor

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

Design That Serves Business and Users

TechAdvisor

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

Design That Serves Business and Users

AI Network Optimizer

Designed an AI-powered logistics planning tool to unlock cost efficiency across India’s supply chain for Unilever.

Design That Serves Business and Users

AI Network Optimizer

Designed an AI-powered logistics planning tool to unlock cost efficiency across India’s supply chain for Unilever.

Design That Serves Business and Users

Stædium

Powering Europe’s Next Big Fitness Product Launch

Design That Serves Business and Users

Stædium

Powering Europe’s Next Big Fitness Product Launch

Design That Serves Business and Users

The case study is optmized for web view. Kindly access it on a larger screen.

What shapes my design

Same craft - Now amplified by AI

What people say who I built with

Multiple entires
for one task and we created a hallway

Weeks →
Minutes