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I use AI to

accelerate the process, not shortcut the thinking.

Hello!

I'm

Guna Sekaran,

Open for work

Designer decluttering the complexity

AI-powered Product Designer crafting data-heavy products, tangled workflows, and logic-dense systems most people avoid. I find the human story buried in the noise and design the shortest path to it.

Complex systems, messy legacy, scalable design systems that’s my sweet spot.

Enterprise, B2B, B2C, SaaS, 0-1, eCommerce

Expertise

Data heavy + AI Driven

Crafting & Questioning

8+ Years

Experience

Currently @ Deloitte

Based in Chennai, India

My selected works

Enterprise platforms, logistics tools and customer launches each one a messy problem turned into a product people actually use.

Streamlining Data load and Reporting Operations for Unilever's Finance, Marketing and Supply Chain domains.

Enterprise

FMCG

PMRS

2X

Faster Reporting

8000 hrs

Annual effort saved

Design That Serves Business and Users

Multiple entires
for one task and we created a hallway

Fun fact

PMRS

Streamlining Data load and Reporting Operations for Unilever's Data & Analytics team.

Enterprise

FMCG

Design That Serves Business and Users

Users had to enter multiple different doors for one daily task. We built one hallway.

Fun fact

Weeks of back and forth, now done before the coffee gets cold

Fun fact

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

TechAdvisor

Automobile & heavy machinery

0->1

Enterprise

B2B

85/100

SUS Usability Score

Weeks →
Minutes

to reach a recommendation

Dealers were quoting million dollar machines from memory. We fixed that.

Fun fact

Stædium

Designing a pre-launch ecommerce experience that convinced 500+ people to buy a €1,750 home gym before it existed.

Ecommerce

Fitness

0->1

Pre launch

+70%

Conversion rate

€500K

Pre-orders at launch

Brief: Destroy boring. We took it literally.

Fun fact

AI Network Optimizer

Designed an AI-powered logistics planning tool to unlock cost efficiency across India’s supply chain for Unilever.

Enterprise

Logistics

FMCG

0->1

60%

Rework reduced

40-45%

Planning time reduced

Planners juggled 11 spreadsheets. The AI now does the juggling.

Fun fact

TechAdvisor

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

B2B

Automobile & heavy machinery

0->1

Design That Serves Business and Users

TechAdvisor

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

B2B

Automobile & heavy machinery

0->1

Design That Serves Business and Users

AI Network Optimizer

Designed an AI-powered logistics planning tool to unlock cost efficiency across India’s supply chain for Unilever.

Enterprise

Logistics

FMCG

0->1

Design That Serves Business and Users

AI Network Optimizer

Designed an AI-powered logistics planning tool to unlock cost efficiency across India’s supply chain for Unilever.

Enterprise

Logistics

FMCG

0->1

Design That Serves Business and Users

Stædium

Powering Europe’s Next Big Fitness Product Launch

Ecommerce

Fitness

Design That Serves Business and Users

Stædium

Powering Europe’s Next Big Fitness Product Launch

Ecommerce

Fitness

Design That Serves Business and Users

The case study is optmized for web view. Kindly access it on a larger screen.

What drives me

Six beliefs that shape every project I take on, from the first workshop to the final QA.

Empathy-Led, Impact-Driven

I design with empathy at the core and impact as the outcome. Every solution begins with listening, observing, and deeply understanding real human needs.

Design That Serves Business and Users

Good design finds the sweet spot where user needs and business goals intersect. I always advocate for solutions that create mutual value

Crafted Through Collaboration

I believe design is a shared language. I work closely with product, engineering, and business teams to translate constraints into creative, feasible solutions.

Design at the Strategy Table

I believe design should shape vision and strategy, influencing direction early, not just polishing later.

Systems Thinking

I approach design as an interconnected system of behaviors, components, and decisions not a collection of isolated interfaces.

Clarity Over Complexity

I simplify complexity into clarity especially in systems where confusion costs time. My approach is to reduce friction, declutter workflows, and guide users with intent.

Same craft - now amplified by AI

A quick overview of how I adopted AI into my workflow and how it improved both delivery speed and quality

AI heavy

AI assisted

Human led

PHASE

WHERE AI ACCELERATES

WHERE I DECIDE

01Discover

AI assisted·3 stages

Product discoveryStakeholder interviewsUser research

Turns briefs, existing documentation and stakeholder input into a structured problem space. Prepares interview prompts, transcribes sessions, tags observations and surfaces recurring topics across conversations.

Frame the problem worth solving, choose who to speak to, adapt the conversation in real time, recruit the right users and judge the quality of the evidence.

02Define

AI heavy·2 stages

Research synthesisBrainstorming & ideation

Clusters large volumes of notes, compares responses and generates candidate themes. Then produces alternative approaches, reframes the problem and challenges the first assumption.

Separate signal from noise, turn evidence into insight, and decide which opportunities are worth pursuing for the users and the business.

03Design

AI assisted·3 stages

ConceptsHigh fidelity visual designUX writing

Generates flow and information architecture variations, accelerates visual exploration and asset creation, populates real content and scales copy across states and edge cases.

Select the direction and its trade offs. Own hierarchy, interaction behaviour, accessibility, visual quality and the voice the interface speaks in.

04Deliver

AI assisted·1 stage

Design handoff

Converts designs into specifications, documentation, component usage notes and implementation ready detail.

Decide what is essential, resolve ambiguity, and align design intent with engineering constraints.

05Test

AI assisted·1 stage

Usability testing

Transcribes sessions, groups usability issues, clusters them by severity and summarizes patterns across participants.

Interpret behaviour, determine root causes, and decide what changes before release.

The cycle got shorter. That's the evidence, not the point.

One real enterprise programme. Time comes back only where AI carries real load. A blue edge marks those stages.

TRADITIONAL

as actually run

Discovery6 wks

Synthesis & ideation4 wks

Concept definition7 wks

High fidelity design, sprint by sprint12 wks

Validate & triage3 wks

32 wks

≈ 7.5 months

AI ASSISTED

same scope

Discovery4 wks

Synthesis & ideation2.5 wks

Concepts5 wks

High fidelity design, sprint by sprint10 wks

Validate2.5 wks

8 weeks reclaimedthis is the part that matters

24 wks

≈ 5.5 months

0123456MONTHS

WHERE THE 8 WEEKS WENT

weeks reclaimed

25% shorter · ≈ 2 months back

Not banked as savings. Spent on the work that changes the outcome.

More directions explored

The first idea now competes against real alternatives.

More refinement

Interaction detail, hierarchy, states, edge cases.

More validation

A second round of testing before the deadline decides.

OUTCOME

Higher quality design decisions

Decided on evidence and alternatives, not on what the calendar allowed.

The time comes back from discovery prep, synthesis, concepting and high fidelity execution, the stages where AI carries genuine load. Framing the problem and choosing the direction stay mine.

What people say who I built with

These numbers reflect the experience and consistency, and measurable impact behind the work I’ve delivered over the years.

Guna is a reliable designer who has our utmost trust. As our go-to designer, he independently handled numerous projects. His ability to thinkthrough the user problems and design a solution that also aligns to business is amazing.

Guna has been exceptional in contributing to multiple projects. Your support in quickly integrating potential end states into the projects has been invaluable. The designs you've created, especially for Deloitte-Coalesce, MBRDI, and AXA, are of the highest quality. Your diligent work has significantly enhanced our team's output and success. Thank you for your wonderful efforts, Guna!

Abhinav

Associate Director | Deloitte

Hello!

I'm

I'm

Guna Sekaran,

Guna Sekaran,

Designer decluttering the complexity

Designer decluttering the complexity

My selected works

Streamlining Data load and Reporting Operations for Unilever's Finance, Marketing and Supply Chain domains.

PMRS

2X

8000 hrs

Design That Serves Business and Users

Multiple entiresfor one task and we created a hallway

PMRS

Streamlining Data load and Reporting Operations for Unilever's Data & Analytics team.

Design That Serves Business and Users

Users had to enter multiple different doors for one daily task. We built one hallway.

Weeks of back and forth, now done before the coffee gets cold

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

TechAdvisor

85/100

Weeks → Minutes

Dealers were quoting million dollar machines from memory. We fixed that.

Stædium

+70%

€500K

Brief: Destroy boring. We took it literally.

AI Network Optimizer

60%

40-45%

Planners juggled 11 spreadsheets. The AI now does the juggling.

TechAdvisor

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

Design That Serves Business and Users

TechAdvisor

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

Design That Serves Business and Users

AI Network Optimizer

Designed an AI-powered logistics planning tool to unlock cost efficiency across India’s supply chain for Unilever.

Design That Serves Business and Users

AI Network Optimizer

Designed an AI-powered logistics planning tool to unlock cost efficiency across India’s supply chain for Unilever.

Design That Serves Business and Users

Stædium

Powering Europe’s Next Big Fitness Product Launch

Design That Serves Business and Users

Stædium

Powering Europe’s Next Big Fitness Product Launch

Design That Serves Business and Users

The case study is optmized for web view. Kindly access it on a larger screen.

What drives me

Same craft - now amplified by AI

What people say who I built with

Multiple entires
for one task and we created a hallway

Weeks →
Minutes