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Hello!

I'm

Guna Sekaran,

Open for work

Designer turning complexity into clarity

Product Designer crafting data-heavy dashboards, tangled workflows, and logic-dense systems most people avoid. I find the human story buried in the noise and design the shortest path to it.

I count clicks the way others count calories.

Enterprise, B2B, B2C, SaaS

Focus

Data heavy + AI Driven

Crafting & Questioning

8+ Years

Experience

The messier the problem, the more fun I'm having.

Based in Chennai, India

Currently @ Deloitte

Selected works

My selected works

PMRS

Streamlining Data load and Reporting Operations for Unilever's Data & Analytics team.

Enterprise

FMCG

2X

Faster reporting

8000hrs

Annual effort saved

Design That Serves Business and Users

Users had to enter multiple different doors for one daily task. We built one hallway.

Fun fact

TechAdvisor

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

B2B

Enterprise

Automobile & heavy machinery

0->1

85/100

SUS Usability Score

Weeks → Minutes

to reach a recommendation

Weeks of back and forth, now done before the coffee gets cold

Fun fact

AI Network Optimizer

Designed an AI-powered logistics planning tool to unlock cost efficiency across India’s supply chain for Unilever.

Enterprise

Logistics

FMCG

0->1

40-45%

Planning time reduced

60%

Rework reduced

Planners juggled 11 spreadsheets. The AI now does the juggling.

Fun fact

Stædium

Designing a pre-launch ecommerce experience that convinced 500+ people to buy a €1,750 home gym before it existed.

Ecommerce

Fitness

0->1

Pre launch

€500K

Pre-orders at launch

+70%

Conversion rate

Brief: Destroy boring. We took it literally.

Fun fact

What Drives Me

Six beliefs that shape my every project

Design at the Strategy Table

Systems Thinking

Clarity Over Complexity

Crafted Through Collaboration

Design That Serves Business and Users

Empathy-Led, Impact-Driven

My design approach

The same craft , nowamplified by AI

My end-to-end process stays the same. AI joins the middle of it accelerating synthesis and ideation while every human-led decision stays mine.

Before AI

Fully manual · longer cycles

01Stakeholder Interviews

Manual

02User Research

Manual

03Research Synthesis

Manual

04Brainstorming & Ideation

Manual

05Concepts

Manual

06Hi-Fi Visual Design

Manual

07UX Writing

Manual

08Design Handoff

Manual

09Usability Testing

Manual

With AI

AI assists 7 of 9 stages · judgment stays human

01Stakeholder Interviews

Human-led

02User Research

Clusters transcripts, surfaces patterns

03Research Synthesis

Auto affinity mapping, theme extraction

04Brainstorming & Ideation

Widens the option space, faster

05Concepts

Rapid variants to react to

06Hi-Fi Visual Design

Extends styles across screens & states

07UX Writing

Drafts labels, microcopy & tone

08Design Handoff

Human-led

09Usability Testing

Clusters session friction, ranks severity

Human-led step

AI-assisted step

Faster

Synthesis and ideation compress from days into hours.

Deeper

More directions explored before committing to one.

Smarter

AI drafts, I direct. The final call stays human.

Testimonials

What the people I've built with say

Real feedback from the teams and partners behind the work I've delivered over the years.

Guna is a reliable designer who has our utmost trust. As our go-to designer, he independently handled numerous projects. His ability to thinkthrough the user problems and design a solution that also aligns to business is amazing.

Guna has been exceptional in contributing to multiple projects. Your support in quickly integrating potential end states into the projects has been invaluable. The designs you've created, especially for Deloitte-Coalesce, MBRDI, and AXA, are of the highest quality. Your diligent work has significantly enhanced our team's output and success. Thank you for your wonderful efforts, Guna!

Abhinav

Associate Director | Deloitte