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I use AI to

accelerate the process, not shortcut the thinking.

Hello!

I'm

Guna Sekaran,

Open for work

Designer decluttering the complexity

AI-powered Product Designer crafting data-heavy dashboards, tangled workflows, and logic-dense systems most people avoid. I find the human story buried in the noise and design the shortest path to it.

I rescue obsolete legacy systems and make them efficient.

Enterprise, B2B, B2C, SaaS, 0-1

Focus

Data heavy + AI Driven

Crafting & Questioning

8+ Years

Experience

Based in Chennai, India

Currently @ Deloitte

My selected works

Enterprise platforms, logistics tools and customer launches each one a messy problem turned into a product people actually use.

Streamlining Data load and Reporting Operations for Unilever's Finance, Marketing and Supply Chain domains.

Enterprise

FMCG

PMRS

2X

Faster Reporting

8000 hrs

Annual effort saved

Design That Serves Business and Users

Multiple entires
for one task and we created a hallway

Fun fact

PMRS

Streamlining Data load and Reporting Operations for Unilever's Data & Analytics team.

Enterprise

FMCG

Design That Serves Business and Users

Users had to enter multiple different doors for one daily task. We built one hallway.

Fun fact

Weeks of back and forth, now done before the coffee gets cold

Fun fact

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

TechAdvisor

Automobile & heavy machinery

0->1

Enterprise

B2B

85/100

SUS Usability Score

Weeks →
Minutes

to reach a recommendation

Dealers were quoting million dollar machines from memory. We fixed that.

Fun fact

Stædium

Designing a pre-launch ecommerce experience that convinced 500+ people to buy a €1,750 home gym before it existed.

Ecommerce

Fitness

0->1

Pre launch

+70%

Conversion rate

€500K

Pre-orders at launch

Brief: Destroy boring. We took it literally.

Fun fact

AI Network Optimizer

Designed an AI-powered logistics planning tool to unlock cost efficiency across India’s supply chain for Unilever.

Enterprise

Logistics

FMCG

0->1

60%

Rework reduced

40-45%

Planning time reduced

Planners juggled 11 spreadsheets. The AI now does the juggling.

Fun fact

TechAdvisor

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

B2B

Automobile & heavy machinery

0->1

Design That Serves Business and Users

TechAdvisor

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

B2B

Automobile & heavy machinery

0->1

Design That Serves Business and Users

AI Network Optimizer

Designed an AI-powered logistics planning tool to unlock cost efficiency across India’s supply chain for Unilever.

Enterprise

Logistics

FMCG

0->1

Design That Serves Business and Users

AI Network Optimizer

Designed an AI-powered logistics planning tool to unlock cost efficiency across India’s supply chain for Unilever.

Enterprise

Logistics

FMCG

0->1

Design That Serves Business and Users

Stædium

Powering Europe’s Next Big Fitness Product Launch

Ecommerce

Fitness

Design That Serves Business and Users

Stædium

Powering Europe’s Next Big Fitness Product Launch

Ecommerce

Fitness

Design That Serves Business and Users

The case study is optmized for web view. Kindly access it on a larger screen.

What drives me

Six beliefs that shape every project I take on, from the first workshop to the final QA.

Design at the Strategy Table

Systems Thinking

Clarity Over Complexity

Crafted Through Collaboration

Design That Serves Business and Users

Empathy-Led, Impact-Driven

Same craft - now amplified by AI

A quick overview of how I adopted AI into my workflow and how it improved both delivery speed and quality

AI accelerates the workflow. I own the decisions.

Ten stages, one process. The AI load is uneven across it.

STAGE

LOAD

WHERE AI ACCELERATES

WHERE I DECIDE

Product discovery

AI assisted

Summarize documents, generate questions, extract requirements

Framing the business problem and what we're actually solving.

Stakeholder interviews

AI assisted

Question sets, prep briefs, live transcription

Reading the room, following the unscripted thread

User research

AI assisted

Transcription, tagging, first-pass clustering

Study design, recruitment, moderating the session

Research synthesis

AI heavy

Affinity mapping, theme extraction, cross-cutting patterns

Interpreting which patterns are signal, which are noise

Brainstorming & ideation

AI heavy

Volume of alternatives, adjacent framings, provocations

Judging which directions are worth a designer's time

Concepts

AI heavy

Rapid variants, flow permutations, edge-case lists

Choosing the direction and defending the trade-offs

Hi-fi visual design

Human led

Visual exploration, systematising, asset production

Craft, hierarchy, interaction detail, final polish

UX writing

AI assisted

Copy exploration, tone variants, microcopy at scale

Voice, precision, what the product is allowed to promise

Design handoff

AI assisted

Specs, documentation, implementation notes, tokens

What ships first, what's negotiable, what isn't

Usability testing

AI assisted

Session synthesis, severity clustering, issue rollups

The validation call — and what gets fixed before launch

The cycle got shorter. That's the evidence, not the point.

One real enterprise programme. Time comes back only where AI carries real load. A blue edge marks those stages.

TRADITIONAL

as actually run

Discovery6 wks

Synthesis & ideation4 wks

Concept definition7 wks

High fidelity design, sprint by sprint12 wks

Validate & triage3 wks

32 wks

≈ 7.5 months

AI ASSISTED

same scope

Discovery4 wks

Synthesis & ideation2.5 wks

Concepts5 wks

High fidelity design, sprint by sprint10 wks

Validate2.5 wks

8 weeks reclaimedthis is the part that matters

24 wks

≈ 5.5 months

0123456MONTHS

WHERE THE 8 WEEKS WENT

weeks reclaimed

25% shorter · ≈ 2 months back

Not banked as savings. Spent on the work that changes the outcome.

More directions explored

The first idea now competes against real alternatives.

More refinement

Interaction detail, hierarchy, states, edge cases.

More validation

A second round of testing before the deadline decides.

OUTCOME

Higher quality design decisions

Decided on evidence and alternatives, not on what the calendar allowed.

The time comes back from discovery prep, synthesis, concepting and high fidelity execution, the stages where AI carries genuine load. Framing the problem and choosing the direction stay mine.

What people say who I built with

These numbers reflect the experience and consistency, and measurable impact behind the work I’ve delivered over the years.

Guna is a reliable designer who has our utmost trust. As our go-to designer, he independently handled numerous projects. His ability to thinkthrough the user problems and design a solution that also aligns to business is amazing.

Guna has been exceptional in contributing to multiple projects. Your support in quickly integrating potential end states into the projects has been invaluable. The designs you've created, especially for Deloitte-Coalesce, MBRDI, and AXA, are of the highest quality. Your diligent work has significantly enhanced our team's output and success. Thank you for your wonderful efforts, Guna!

Abhinav

Associate Director | Deloitte

Hello!

I'm

I'm

Guna Sekaran,

Guna Sekaran,

Designer decluttering the complexity

Designer decluttering the complexity

My selected works

Streamlining Data load and Reporting Operations for Unilever's Finance, Marketing and Supply Chain domains.

PMRS

2X

8000 hrs

Design That Serves Business and Users

Multiple entiresfor one task and we created a hallway

PMRS

Streamlining Data load and Reporting Operations for Unilever's Data & Analytics team.

Design That Serves Business and Users

Users had to enter multiple different doors for one daily task. We built one hallway.

Weeks of back and forth, now done before the coffee gets cold

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

TechAdvisor

85/100

Weeks → Minutes

Dealers were quoting million dollar machines from memory. We fixed that.

Stædium

+70%

€500K

Brief: Destroy boring. We took it literally.

AI Network Optimizer

60%

40-45%

Planners juggled 11 spreadsheets. The AI now does the juggling.

TechAdvisor

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

Design That Serves Business and Users

TechAdvisor

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

Design That Serves Business and Users

AI Network Optimizer

Designed an AI-powered logistics planning tool to unlock cost efficiency across India’s supply chain for Unilever.

Design That Serves Business and Users

AI Network Optimizer

Designed an AI-powered logistics planning tool to unlock cost efficiency across India’s supply chain for Unilever.

Design That Serves Business and Users

Stædium

Powering Europe’s Next Big Fitness Product Launch

Design That Serves Business and Users

Stædium

Powering Europe’s Next Big Fitness Product Launch

Design That Serves Business and Users

The case study is optmized for web view. Kindly access it on a larger screen.

What drives me

Design at the Strategy Table

Systems Thinking

Clarity Over Complexity

Crafted Through Collaboration

Design That Serves Business and Users

Empathy-Led, Impact-Driven

Same craft - now amplified by AI

What people say who I built with

Multiple entires
for one task and we created a hallway

Weeks →
Minutes