Hello!

I'm

I'm

Guna Sekaran,

Guna Sekaran,

Open for work

Designer turning complexity into clarity

Designer turning complexity into clarity

Product Designer with 7+ years of experience crafting user-centered enterprise, B2B, B2C, SaaS, and other digital products for global clients, bridging business strategy and human needs through insight-led design.

Product Designer with 7+ years of experience crafting user-centered enterprise, B2B, B2C, SaaS, and other digital products for global clients, bridging business strategy and human needs through insight-led design.

Product Designer with 7+ years of experience crafting user-centered enterprise, B2B, B2C, SaaS, and other digital products for global clients, bridging business strategy and human needs through insight-led design.

Currently at Deloitte

Based in Chennai, India

The messier the problem, the more fun I'm having.

I enjoy untangling complex enterprise workflows that most designers avoid.

Trusted by teams

My selected works

With my keen eye for detail and sharp critical thinking skills, I specialize in crafting captivating websites, products, and experiences.

PMRS

Enterprise

FMCG

Streamlining Data load and Reporting Operations for Unilever's Data & Analytics team.

2X

Faster reporting

8000hrs

Annual effort saved

Read case study

Read case study

TechAdvisor

Enterprise

Automobile & heavy machinery

0->1

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

85/100

SUS Usability score

6/7

Task ease (SEQ)

Read case study

Read case study

Network Optimizer

Enterprise

Logistics

AI

FMCG

0->1

Designed an AI-powered logistics planning tool to unlock cost efficiency across India’s supply chain for Unilever.

40-45%

Planning time reduced

60%

Rework reduced

Writing in progress

Read case study

Stædium

Ecommerce

Fitness

Powering Europe’s Next Big Fitness Product Launch

$500K

Pre-orders at launch

+70%

Conversion rate

Writing in progress

Read case study

PMRS

Enterprise

FMCG

Streamlining Data load and Reporting Operations for Unilever's Data & Analytics team.

2X

Faster reporting

8000hrs

Annual effort saved

Read case study

Read case study

TechAdvisor

Enterprise

Automobile & heavy machinery

0->1

A global application for dealers transforming technical complexity into clear, customer-ready recommendations.

85/100

SUS Usability score

6/7

Task ease (SEQ)

Read case study

Read case study

Network Optimizer

Enterprise

Logistics

AI

FMCG

0->1

Designed an AI-powered logistics planning tool to unlock cost efficiency across India’s supply chain for Unilever.

40-45%

Planning time reduced

60%

Rework reduced

Writing in progress

Read case study

Stædium

Ecommerce

Fitness

Powering Europe’s Next Big Fitness Product Launch

$500K

Pre-orders at launch

+70%

Conversion rate

Writing in progress

Read case study

Hey! That’s me.

I'm Guna Sekaran, an Engineer-turned Product designer (UI/UX) based in Chennai, India. I specialize in Experience design with a strong focus on driving vision, user research, and product strategy to shape meaningful business outcomes.

At Deloitte, I lead UX for high-priority global programs, partnering with product, engineering, and business teams. My role includes facilitating discovery and research sessions, stakeholder workshops, and playback reviews, aligning teams around the right problems, and translating insights into clear product direction. I design data-heavy/complex enterprise, B2B, B2C, SAAS and other digital platforms, owning the experience end-to-end from problem framing and validation to delivery and design QA.

I'm a Movie Buff

Food lover

My capabilities

The services I offer are meticulously crafted and tailored to cater specifically to your unique needs and requirements.

User Experience

UX & Product Design

User Research

Information Architecture

Interaction Design

Stakeholder Management

Delivery Management

Discovery planning and research workshops

Mentoring

My philosophy

Six beliefs that shape every project I take on, from the first workshop to the final QA.

Design at the Strategy Table

Systems Thinking

Clarity Over Complexity

Crafted Through Collaboration

Design That Serves Business and Users

Empathy-Led, Impact-Driven

Same craft - now amplified by AI

A quick overview of how I adopted AI into my workflow and how it improved both delivery speed and quality

Before AI
Fully manual · longer cycles
01Stakeholder Interviews
Manual
02User Research
Manual
03Research Synthesis
Manual
04Brainstorming & Ideation
Manual
05Concepts
Manual
06Hi-Fi Visual Design
Manual
07Design Handoff
Manual
08Usability Testing
Manual
With AI
AI assists the middle · judgment stays human
01Stakeholder Interviews
Human-led
02User Research
AI
Clusters transcripts, surfaces patterns
03Research Synthesis
AI
Auto affinity mapping, theme extraction
04Brainstorming & Ideation
AI
Widens the option space, faster
05Concepts
AI
Rapid variants to react to
06Hi-Fi Visual Design
AI
First-draft UX copy & tone
07Design Handoff
Human-led
08Usability Testing
Human-led
Faster
Synthesis and ideation compress from days into hours.
Deeper
More directions explored before committing to one.
Smarter
AI drafts, I direct. The final call stays human.

My numbers say it all

My numbers say it all

My numbers say it all

These numbers reflect the experience and consistency, and measurable impact behind the work I’ve delivered over the years.

98%

Satisfied happy customers

7+

Years of work experience

50+

Successful projects done

10+

Projects led successfully

2500+

Minutes mentored

Guna has been exceptional in contributing to multiple projects. Your support in quickly integrating potential end states into the projects has been invaluable. The designs you've created, especially for Deloitte-Coalesce, MBRDI, and AXA, are of the highest quality. Your diligent work has significantly enhanced our team's output and success. Thank you for your wonderful efforts, Guna!

Abhinav

Associate Director - Deloitte

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