About

Hey, I'm Guna

A Product Designer who spends every day simplifying complex workflows into intuitive digital experiences.

As an engineering graduate, I'm deeply curious about AI, emerging technologies, and human behavior, and how they shape the future of product design. Over the years, I've built expertise across Research, Product UX, information architecture, UX Strategy, interaction design, and scalable design systems, shaping experiences that balance user needs, business goals, and product complexity.

Guna presenting a design review to a team in a meeting room

About / Journey

I Didn't Start My Career As A Designer

What keeps me excited

Not beautiful screens: uncovering the human story behind complicated systems and turning it into experiences that feel intuitive, trustworthy, and meaningful.

Guna

2014

Started as an engineer

I started as an engineer in the automobile sector, surrounded by machines, processes, and complex systems. While the work taught me how things function, I found myself constantly drawn to a different challenge: understanding the people using those systems and figuring out how to make their work simpler.
2013

Photography to design

Outside of work, I developed a passion for photography. From 2013, it was through editing my photos that I first started exploring tools like Photoshop and Illustrator. What began as a creative hobby soon turned into a curiosity about design, eventually leading me to teach myself UX and product design in 2018.
2017

Self-learning UX

Since then, I've spent the last eight years designing enterprise products across logistics, heavy machinery, retail, finance, and data analytics. I've partnered with global teams, facilitated discovery workshops, translated research into product strategy, and designed experiences that help thousands of users complete complex tasks with greater confidence and less effort.
Currently

Evolving through the UX journey

Today at Deloitte, I work with cross-functional teams across product, engineering, and business to solve complex problems. Whether it's redesigning legacy enterprise platforms or simplifying data-heavy workflows, I enjoy bringing clarity where complexity exists.

About / Expertise

Broad Experience. Deep Expertise.

I've designed across industries and domains, bringing a versatile product design toolkit to every problem I take on.

Broad experiencedifferent domains, different users, different constraints

Automobile & Heavy Machinery
Government / Public Sector
Fintech
Enterprise
FMCG
eCommerce
Education
Fitness

Deep expertisethe same toolkit, every project

User Experience
Product Design
User Research
Information Architecture
Interaction Design
Usability Testing
Discovery planning & research workshops
AI-Powered Product Design & Development
Stakeholder Management
Delivery Management
Mentoring

Tools I work withfrom first sketch to shipped build

Design

Figma
FigJam
Miro
Adobe Photoshop
Adobe Illustrator

AI

Figma Make
Claude Design
ChatGPT
Gemini
Claude Code
Codex
GitHub Copilot

Build & ship

Framer
HTML & CSS
Visual Studio Code
Cursor
Vercel

Workflow

Jira
Microsoft Office

About / Experience

Experiences & Education

Version historyNewest first

Experience

Consultant · Deloitte
Designing for Fortune 500 clients and internal teams.

Current versionOct 2020 – Present
Product Designer · Sedin Technologies
Helped shape their own products, and designed for clients across Europe and the USA.

May 2021 – Aug 2022
Senior UI/UX Designer · Prodjar
Designed their own product, an ed-tech web app, as well as applications across multiple domains.

Mar 2020 – Mar 2021
Independent UI/UX Designer · Freelance
Successfully completed over 15 freelance projects, contributing to a 30% increase in client satisfaction ratings.

Jan 2018 – Sep 2020
Plant Head · Automobile sector
Started my career here and served as business development head and plant head.

Jun 2014 – Dec 2017
Photographer · Freelance
Professional photographer for weddings and events, and ran my own studio.

May 2013 – Feb 2020